"Let us go forth a while, and get better air in our lungs. Let us leave our closed rooms...
The game of ball is glorious."

--Walt Whitman

Tuesday, November 23, 2004

Brand Democrat

Quiz time, ladies and gents.

What have the Democrats failed at most spectacularly in the last decade?

a) Framing the debate
b) Fielding electable candidates
c) Making their positions heard over the Republican noise machine
d) Grassroots organizing

Well, okay, they've failed rather spectacularly at all of the above. But fixing "c" would give "a" a big push, reduce the impact of "b" and energize the folks we need for "d".

Some guy named Oliver Willis has apparently had enough, thank you very much, and is launching Brand Democrat. This campaign is not affiliated with the DNC (when was the last time they came up with or even put their stamp of approval on anything new and different?), but is a (gasp) grassroots effort by everyday Democrats to redefine the party...since the party won't or can't redefine itself.

And, get this--it's a pro-Democrat campaign. Not an anti-Republican campaign. Not a reacting-to-conservative-smears campaign. We've done enough of that, haven't we? And people hate negative ads, don't they? They react to them because there isn't enough positive campaigning to base their opinions on. And no, I'm not going to get into the foolishness of basing your opinions on campaign ads--it happens, it happens far too much, enough said.

A sample of Brand Democrat:

1 rejoinders:

Fourth pew, center sounded off...

Exactly what we need -- pro-active, not re-active.

Now, if they'll just re-act to the "out of stock/discontinued" status on the baseball caps . . .